Experiment like crazy

This is from a recent HBR article on how companies like Amazon and Netflix invent themselves out of failures

Even Amazon CEO Jeff Bezos, arguably the most successful entrepreneur in the world, makes the case as directly as he can that  his company’s growth and innovation is built on its failures. “If you’re going to take bold bets, they’re going to be experiments,” he explained shortly after  Amazon bought Whole Foods. “And if they’re experiments, you don’t know ahead of time if they’re going to work. Experiments are by their very nature prone to failure. But a few big successes compensate for dozens and dozens of things that didn’t work.”

How often do we apply this logic to our lives? How often do we try out new things? How often are we OK to fail over and over?

It is important to take bold bets with our lives if we are to innovate and re-invent ourselves. Every experiment we do with ourselves is like a layer of onion that we peel off, revealing something new underneath. When we try new things, we get new perspective and an increased ability to empathize. And, the world could use more of that.

The world is changing around us and technology is evolving at breakneck speed. Unless we experiment and take on challenges that are bold, we will never catch up with the world around us. The goal for us should not to be to find a groove and settle down, coasting in life, by doing the same things we have been doing for ever. Rather, we should find a way to learn, try new things and re-invent ourselves everyday.